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    CREATIVITY IS INTELLIGENCE HAVING FUN

    Whether you are an established brand or your business is just starting to take off, it is important that you define your voice and communicate with your audience in a meaningful and authentic way. We can help through brand strategy planning, writing and designing creative and compelling collateral regardless of the medium used.

    How can we help?

    We Are

    Whether it’s a new logo or a new website, a trade show booth or an advertisement project you have, we develop creative ideas and then make them a reality.

    Logos & Branding

    We create strong, creative and consistent branding strategies and corporate identity packages.

    Website Development

    Using the latest platforms we develop beautiful, content rich and responsive sites for our clients. Our sites allow our clients to easily make their own content edits – no coding skills required.

    Literature & Sales Tools

    Effectively helping you communicate your products and services with brochures, data sheets, newsletters or direct mail development.

    Print & Online Advertising

    We create well-designed and compelling print or animated online ads to increase lead generation and traffic.

    Pr Campaigns & Social Media

    We develop successful client PR campaigns – gaining you valuable exposure in your market. We can also develop and execute a social media strategy.

    CREATIVITY IS INTELLIGENCE HAVING FUN

    And yes, we have fun!
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    Our Services

    • Our Work
    • Our Process
    • Our Skills

    Unlimited Possibilities

    How you market your particular brand, product and/or service has so many options. We can work with you to craft a unique marketing strategy that works.

    Quick & Easy to Work With

    As a nimble, creative and flexible team we are always fast to respond and we can work under any deadline.

    Updates & Support

    All our websites are built so that you can easily make updates to the content – with just an internet connection. Find you need a little help? We are happy to assist you with training or making the modifications for you.

    100% Responsive Design

    Website development has come a long way. We create all our sites to be responsive for any device – desktop to smartphone, so that your message is clear and consistent across any platform.

    Your Print Partner

    We have developed great relationships with a number of printers, ensuring you get the best quality print job at the best price. From brochures to postcards to pens we’ve got you covered.

    Clean & Modern Design

    From logos to literature, an email blast campaign, to advertising and your website, our goals are to deliver clean, fresh, unique and modern designs that help communicate your brand.

    Technical Writing

    We have experience in many industries and can help provide in-depth content and technical writing for your projects.

    Presentation & Event Support

    Whether you are just looking for a template, or a complete full blown presentation we can help determine the content and the design & layout that will perfectly suit your audience.

    Photograpy, Animations and Videography

    The trend is away from words and onto visuals – stunning ones. Beautiful photography and videography can help educate your customer and elevate your brand. We’ve directed and produced many of these types of projects and would be happy to show you samples.

    • Brain Storming

      We’ll review the purpose and goals of your website, define your target audience and review the branding guidelines. We’ll review websites that you admire and review necessary functionality.

    • Planning

      We’ll create a complete sitemap and review what elements are required for each section of your site. We’ll work out a schedule and get ready to dive in!

    • Development

      With all the pieces in place now it’s time to design. We’ll work up 2-3 home page design options using your content, photos and design elements. Once a design you love is selected, we’ll move forward with the full build… we are almost there!

    • Launch

      Before launch we do a complete test of the website to make sure that all of the elements work properly to make sure the user experience is optimal. Then, once it’s all tested and finalized, it’s time to show the world! At this point we’ll review how you can edit your own site, future maintenance and enhancements along with any complimentary services that go well with new website launches.

    We Are Professional

    Marketing Strategies

    We’ll work closely with you to make sure your marketing strategies will help you reach your goals. We can help determine what metrics are important and how you can help turn leads into delighted customers.

    Creative and Design

    Each member of our team has years of experience in the design field, a creative background and a shared love of great design.

    Unlimited Possibilities

    How you market your particular brand, product and/or service has so many options. We can work with you to craft a unique marketing strategy that works.

    Awesome Fun

    Marketing is FUN. We have a lot of fun with our projects – and it shows.

    Our Skills

    RGB, CMYK, PMS – don’t worry we know what all of that means and our expertise in the latest software programs will ensure your project is of the highest quality.

    WordPress & Joomla based websites along with HTML, CSS and jQuery100%
    InDesign, Quark and the Latest Creative Suite for Design/Graphics100%
    Photoshop Expertise 100%
    All Microsoft Office Programs100%
    0Years in business
    0Websites built
    0Team years of experience
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    SHOW OFF IN STYLE

    We build relationships. We take the time to understand, to educate and to really get to know our clients, and that separates us from the rest. Our ability to blend creativity, communication and technology is crucial to surviving the ever-changing landscape we happily navigate our clients through.

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    WE ARE A STRATEGIC TEAM DRIVEN BY PASSION & CURIOSITY

    We create digital and print experiences that help people connect with your brand or service. We make sure your brand is represented in a way that fits your personality and business goals while making it easy for your audience to use, connect with, and find.

    Discover more

    Our new website is well organized, gives the right balance of info, and really delivers who we are as a company. Thank you for getting it done so fast and being great to work with.

    Dan S.
    Dan S., VP of Operations

    Andrea and S!Y Communications are an excellent investment for your marketing and communications related projects. Their creativity and resourcefulness are unmatched. I was very pleased with their work and would gladly hire them again when the need arises.

    Scott M.
    Scott M., Senior Manager

    The graphics in the booth are stunning. They have drawn a lot of attention. People just constantly stop, stare and take a picture! Good stuff, thanks for your help.

    Carl J.
    Carl J., President
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    Understanding the Engagement Marketing Cycle

    November 22, 2016
    Let’s walk through the Engagement Marketing Cycle and apply it to our real lives, and how it can help in your strategy. So you have a business. Whether it’s a brick and mortar place or an office or even virtual, this is your business. It starts when people come and do business with you and they have a great “wow” experience with you. We all know they are going to tell two friends or 10 friends or whatever if it is a bad experience. But the same is true in reverse. While they are still in your store or place of business, or soon after you have interaction, you should entice them to stay in touch. Ask them to join your “croissant of the month” club or tell them your email subscribers get 10% off every time – however you want to do it, get the contacts in. Now, engage. Send emails, post on Facebook, tweet, make it human, make it real, be yourself. Also make sure you are giving them ways to tell friends easily – with the social share bar and by ASKING. Those people come back – did you know that a repeat customer spends on average 67% more than a new one? They bring friends, people learn about you on social media through continued engagement and NEW customers arrive – on their own or with those happy, engaged customers. Now you have another chance to deliver a “wow” experience and to keep the cycle going. This grows over time. It starts small, but it begins to take hold and you realize that you know your customers. You are authentically engaging with them. That drives more people to your place, and the cycle continues to feed itself. Do you need help crafting the strategy and the communication tools to help you reap these benefits? Contact us for more information on how we can help you put a program together that will fuel this cycle.  

    Why Blog?

    October 25, 2016
     Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, but it doesn’t help your SEO or make your website easier to find by a potential client or journalist. A blog updated weekly does. It doesn’t have to be pages long, it just needs to have around 200-500ish words so that Google can crawl and index those words as keywords for your site. Even if you never get daily readers, keeping it updated for SEO alone is crucial to long-term success. But sharing your expertise, ideas and information via a blog can build trust and awareness in your brand. It is one of the best ways to drive consistent traffic to your website. Interesting articles that relate directly to your business can keep your customers engaged and interested in your products and services. The blog positions you as an expert in your area, can be a place for people to pick up tips and suggestions and learn about what’s going on in your industry. The ultimate goal with the blog is to become the go-to place people visit when they want to find out about your industry. Want to give it a go? Here are 8 steps to blog writing that will help you organize your task at hand. Step 1: Understand your audience. Who are your customers? What are they interested in? Step 2: Start with a topic and working title. It’s helpful to make a list of all potential possible articles. Then you can tackle them one at a time. Step 3: Write an intro (and make it captivating). Step 4: Organize your content. Step 5: Grab a cup of coffee (or tea) and…Write! Step 7: Insert a call-to-action (CTA) at the end. Tell the readers what to do next to get more information. Step 8: Optimize for on-page SEO. Include tags, images and links.   Help! If blogging just doesn’t find its way on your weekly to-do list you can enlist the help of a marketing agency. For instance, at SIY Communications we have professional writers with years of research experience and can craft highly relevant, compelling articles weekly to keep your blog fresh and frequently visited. We can also promote each new blog post via your social media channels to help even further with SEO push efforts. If you are interested in boosting your website traffic and connecting with your customers more deeply, contact us today to learn more about our professional blog post services.
    Email Marketing News

    Andrea Siy highlighted in Constant Contact Newsletter

    October 18, 2016
    It is such an honor to be highlighted in the Constant Contact Solutions Provider newsletter today… We take great pride in the results of the email marketing services we provide our clients. Want to learn more about the benefits of email marketing and tips to create/improve your campaigns? Join me in my upcoming presentation at the Newburyport Chamber of Commerce on November 16th, 2016 from 7:30 – 9:00 am. Click here for the details! Here’s what I’ll be chatting about: Creating a successful email marketing campaign Why do so many companies employ email marketing?  Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. For every $1 spent on email marketing, $44.25 is the average return on investment. A number of sources have suggested that this is better than any other platform. So with that said, I’ll be presenting some helpful information to help develop and refine your email marketing strategy. I’ll review:  – the many benefits of creating an effective email marketing campaign – specific tips on how you can create and improve your campaigns – examples of successful campaigns  Hope to see you there!
    Social Media

    Take Advantage of Social Media

    August 25, 2016
    When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business.   Usage of social media continues to grow and grow.   Not surprisingly over 90% of all 18-29 year olds are on social media daily but did you know that 77% of the age group 30-49 uses social media, as do 51% of 50-64 year olds*.   Even more than a third of 65 year olds and up are now on social media as well and all these numbers keep growing year after year. *Pew Research There are literally hundreds of social media outlets available today. But for the manufacturing/industrial industry the four that have the most positive influence on your business activity are Facebook, YouTube, Twitter, and LinkedIn.   But which ones you choose depend on your industry. For instance, if you are in the retail industry you’ll want to utilize Instagram, Pinterest and SnapChat. To be competitive and contemporary with social media, you need a competent content manager with a sound strategy for your content. You can find these specialists within your Marketing Agency, among free-lancers, or by developing your own internal social media capability. When you connect your business to social media, you want to make the best first impression that you can. Make it simple to contact you. Include easy to find links to your website, email address, phone number and blog if you have one.   Use a strong cover photo or graphic to support your message. Tailor your URL (internet address) to reflect your business name. This will help people to find you and improve your Search Engine Optimization (direct internet contacts). Add “like” and “follow” buttons to your website and other marketing materials so readers can connect easily with your social media and follow your progress. Social Media is interactive. It changes every day. Every minute.   When you commit to a social media strategy, you also have to commit to keeping your content fresh and engaging for your audience. Learn about your social media followers by looking at analytic features such as Facebook Insights to understand who is liking you, when they are online with your pages, etc. Identify text, photos and videos that put your best foot forward with the people you are reaching, and include those materials in your social media messages. There are several tools available to measure your performance on social media.   www.google.com/alerts is a free, versatile tool that lets you know every time your brand or keywords appear on online forums, new sites and blogs.   www.hootsuite.com provides weekly social media analytics reports and also offers publishing and engagement features. If you have not yet brought your company into the world of social media, there is no time like the present to get started. Use the above tips to begin and let us know if you need a little help.
    News

    SPE selects S!Y Communications, Inc. marketing agency for the 75th anniversary campaign

    August 24, 2016
    August, 2016 – SPE (Society of Plastics Engineers) has selected the agency S!Y Communications of Byfield, MA to assist them in the development of their 75th anniversary campaign. The RFP was sent out in June to 8 agencies with a request for a proposal to be accompanied by a 30 second video submission. “We received some excellent submissions but the creativity and passion that showed in the work submitted by S!Y Communications made them a clear choice to partner with,” said Russ Broome, Managing Director of the SPE. “We are excited about the direction and growth of our organization. Working with Andrea Siy and her team will help us achieve our goals for this momentous 75th anniversary year and beyond.” About SPE The objective of the Society is to promote the scientific and engineering knowledge relating to plastics. SPE is the largest, most well-known plastics professional society in the world. We are the professional “home” for nearly 20,000 plastics professionals around the globe. For more than 70 years, we’ve been the “go to” technical information, training, networking, and knowledge-sharing source for plastics professionals who want to advance in their knowledge and their careers. About S!Y Communications, Inc. The company was founded in 2003 by Andrea Siy, whose passion for her work is reflected in every project. Andrea has over 25 years experience in the marketing communications field, working in both agency and corporate environments. She has been a part of the plastics industry since the early 90’s working for injection molding and extrusion related companies. The agency specializes in clients within the plastics industry and includes a hands-on team of talented print and web designers. They combine strategic thinking and proven marketing techniques with a fresh, innovative and creative style. The agency offers a full range of marketing services that include: corporate branding and logos, brochures, websites, print and on-line advertising campaigns, video production, public relations campaigns, e-mail blast development, social media, trade shows and special events. The agency partners with their clients to develop integrated marketing solutions that set them apart in the competitive marketplace. She and her team are professional, reliable and consistently produce creative solutions that are on strategy, on time and on budget.
    News

    Al Cotton Joins S!Y Communications for Writing

    August 15, 2016
    Latest News! August 3, 2016 Andrea Siy, Founder and President of S!Y Communications, said today that she has added Al Cotton to the agency’s growing team.   He will provide additional technical, promotional and speech writing capabilities to Siy’s business, commercial and non-profit clients.    “I look forward to providing our clients with Al’s many years of experience in all types of business writing,” she said. “His involvement and knowledge of the plastics industry will particularly be beneficial to our many clients within that industry.” Al recently retired after 20 years as Director of Communications for Nypro A Jabil Company.   Previously he had been Communications Director for Norton Company and owned a regional publishing company in Central Massachusetts.   He has written hundreds of speeches and thousands of business and technical articles, news releases and business presentations.   He holds a bachelors’ degree from Dartmouth College and a master’s from the Boston University School of Communications. Other members of the S!Y Communications team include two designers, two web developers, a videographer and the ever-loyal UPS greeter “Eddie – the yellow lab”.
    Public Relations

    Harness the Power of PR

    August 15, 2016
    You have news – share it! When you plan your Marketing Communications program, consider including a Public Relations (PR) component. The most common form of PR is press releases.   Press releases are easy to prepare and can gain you thousands of readers in magazines and newspapers and millions of viewers on online media.   The only cost is the time to write your story, identify the editors who would be interested in it and send it!  The press folks call this “earned media” – free coverage that you earn through the power of your information. It is not advertising that you pay for. Press releases can be written by your Marketing Agency, in-house or by free-lance writers.   If you have a new product, a new application, new people, an expansion plan or particularly a meaningful customer story, you have the makings of a press release. The media is looking for news. As you plan your press release, remember that your first reader will be the editor who receives your news.   So what you are writing is a news release that is aimed at the editor. You want the editor to find it interesting enough to print it or place it online.   Public Relations people know this as the “Two-Step Theory of Communications.” If the editor does not like your release, you never will reach your intended readers. To make your press release work harder, add to it materials that will help the editor to write the final story.   Photos and charts always are welcome. If you have a company website that explains your company, include a link to it in your press release. If your industry has trade websites or technical websites that explain your business, put those links in also.   The more complete the information that you send, the more likely that your press release will be picked up. There is no more economical way to create a dialogue with your audience than through PR.   Developing a relationship with editors in your industry or your community will help you to reach customers and other supporters who can help your business grow. If you need help developing and/or sending your press releases out please contact us!
    Email Marketing

    How to get more fans & followers to join your email list

    March 22, 2016
    Why do so many companies employ email marketing? Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. For every $1 spent on email marketing, $44.25 is the average return on investment. A number of sources have suggested that this is better than any other platform. So with that said, here’s some helpful information to keep in mind in your email marketing strategy. Here are some ways to grow your contact list: Make it easy for people to sign up: Make your email sign-up form available on all of your social channels. You can include a sign up on Facebook and other social media pages, allow people to “text to join”, create a sign up tool on your websites and more. Give your emails visibility: Share your newsletters and announcements on social media and on your website to extend your reach and attract new readers. Offer an incentive: Create a special offer, discount or host a raffle or sweepstakes that encourages fans and followers to join your email list. Keep your content useful to your readers, and you will keep them engaged in your emails: Treat Your Readers Like VIP’s– Your subscribers should be excited to receive your emails.  Alert your subscribers first to new product or sales. Keep the Content Useful– People will not open an email that doesn’t provide them with benefits.  Make sure the content you give subscribers is new and interesting.  The goal of your email should be to keep your customers happy and loyal. Show Your Personality–  Your voice, tone and sense of humor are part of the reason why your reason your customers signed up with you in the first place.  Use your personality to increase opens and drive traffic to your site. Keep Your Content Simple and Short– Write for ‘scannability’.  Mobile users prefer short emails (which will increase the click-through rate).  Emphasize key offers and messages with emphasis (bold).  Use one idea per paragraph.  Don’t write in full sentences when a phrase can communicate the idea just as well. Use the right tone of voice– Using words like “you” and “your” make the reader feel like the message was directed at them.  Try to excite the reader’s emotions. Make sure you are mobile! A recent study showed 79% of responders have their smartphones with them 22 hours per day, and today over 45% of emails are opened up on mobile devices. We handle email marketing campaigns for a number of different clients from consumer to business to business. Need help crafting your email marketing strategy and its implementation? Contact us for a review of your goals and how we can help you reach them.
    Website

    Why you need a mobile friendly “responsive” website

    March 1, 2016
    Why you need a mobile friendly “responsive” website With 2.08 billion smartphone users predicted for 2016 and a recent study showing that 79% of responders have their smartphones with them on average of 22 hours a day, now is the time for every website to be mobile friendly. This allows users to easily navigate around your site while using a mobile device. There are two major methods for creating mobile websites: responsive design and mobile templates. Responsive design requires you only have one website that is coded to adapt to all screen sizes, no matter what the device the website’s being displayed on. In contrast, a mobile template is a completely separate entity requiring you to have a second, mobile-only website or subdomain. Mobile templates are also built for each specific site, not per screen size. This can cause some issues, so now generally all of our website are built to be “responsive” sites – so that it scales down automatically with different devices, such as phones, tablets, different desktop sizes or a mobile app that shows website content in a slightly different way. Here are 7 important reasons why you need to make sure your site is viewable on different devices. #1 Not having a mobile friendly website will effect your search position. You will simply rank lower in search results. Google has announced that mobile websites have become an official ranking factor, forcing the hand of all online businesses to react. Expect to see a decrease in organic search results and a loss in mobile search if you haven’t updated yet. #2 Users will click off your website quickly if they are having a bad user experience because they have to zoom in, links are hard to click on or the site navigation is unclear. This will cause a high bounce rate and affect your conversion rates. #3 Not having a mobile friendly website makes your company looks less reputable, or behind with the times. #4 Having a website optimized for smartphone users will increase load times and data can be seen sooner, rather than waiting for a whole desktop website to upload with increased data from graphics, images and code files. #5 Using search functions on mobile devices has also seen a huge rise. Users are always looking for the search bar on relative sites for information, products or services. The search function should be clear, designed well and easy to use. We recommend the search function available on all pages near the top of the website. #6 Customer engagement stats from a Google document: What users want most from mobile sites today revealed; -74 percent say they are likely to return to a company’s site in the future, if it is a mobile-friendly site. -48 percent feel frustrated and annoyed if a company doesn’t have a mobile-friendly site. -52 percent are less likely to engage with a company that has no mobile website. #7 Decision making with business owners is now taking place with the use of smartphones in meeting rooms across the globe.

    Making the “leap” into public speaking

    February 29, 2016
    It’s Leap Day and a fitting day to talk about my recent leap into public speaking. I had the honor and pleasure of speaking at the Plastics News Executive Forum that was held a couple weeks ago in Naples, FL. The Conference was attended by 200+ leaders (CEO and Presidents) within the plastics industry. I spoke about the latest developments in marketing, 5 target areas you can take advantage of with a limited budget, and how the digital marketing tools that are now available have made being in marketing so exciting over the last 5 years. The 5 areas I covered were: 1) The new website designs and platforms that allow clients to be their own content marketing champions by being able to update content easily themselves. 2) The ways you can take advantage of social media to nurture your client and prospect relationships. 3) How to save money on printing brochures and other literature. 4) The power of PR and how to take advantage of this opportunity to share your company news and developments with the press. 5) Email marketing and how the analytics tools that allow you track open, click through and conversion rates help you to craft messages that speak to your audience and prompt action.    It was an excellent conference and I learned a lot by being a part of it. If you are interested in learning more about these areas or would like a copy of my presentation just email me at andrea@siycommunications.com Read about my presentation here. I’ll be speaking next at the Marketing Summit held just outside of Chicago in May (and maybe one of these days I wont feel so darn nervous about getting in front of hundreds of people!) I plan to do a bit more leaping into my blogs as well – and will create posts about each of these 5 areas in the coming months. Stay tuned!  
    Direct Mail

    What are the secrets to successful direct mail?

    November 27, 2012
    With so much experience designing and printing direct mailers we thought we’d share with you some insight on creating a successful campaign. Write a great headline. If your headline doesn’t capture a reader’s attention, it doesn’t matter what else you’ve written, it won’t get read. The reason is simple, your prospect will decide whether or not to keep reading based on your headline. Write a lot of headlines and read them out loud. We’ll even help you get it right. Just call us. Get your letter or your flyer opened, and most importantly, get it read! Personalize your messages. Address your customer by name. Write your copy as if you are talking to a friend. Use short words and sentences. Use the words “you” and “yours” a lot. Write about benefits, not features. Identify and write about what your customer needs and wants, not what you do. Your prospect doesn’t care about your company, except how you can help him. Make a clear offer of value. Give the reader something. Make it worth their while to read your offer. Give them a great deal, advice, education or amusement. Ask for action. Always ask your customers to order, call, or come in… the sooner the better. Offer incentives and deadlines to act immediately. Advertise regularly. Repeat Mailing = Increased Response. Give your target market time to hear, recognize, and trust you and your offer. Keep your message consistent. For some great ideas on marketing your business here’s an excellent article we thought we’d share with you from Forbes: Small Business + Small Marketing = Really Big Losses http://www.forbes.com/sites/ericwagner/2012/07/31/small-business-small-marketing-really-big-losses/  

    Direct mail works – even Google uses it

    November 27, 2012
    From one of the largest on-line advertiser in the world comes a printed and mailed direct mail campaign. Why – because it works. We design and print direct mailers for our clients every month. Here are just a few reasons they use direct mail: Direct mail allows you to access your target market directly. Mailing list providers can offer so many parameters allowing you to effectively reach your prime targets. Great visibility – postcards are tangible, they can be shared, and although there are those who forget to check all their email accounts – who forgets to check their mailbox? Website and emails can’t compete with the tactile appeal a direct mail piece has. Promotions, exclusive offers and expiration dates motivate people to act. You can create customized messages. With simple black plate ink changes, you can tailor your direct mail creative to different lists — best customers, lapsed customers, even prospects. There is something magical about seeing your name in print. And when a name is cleverly incorporated into a mail piece, the result can be increased sales. Personalization techniques can include working the recipient’s name into a headline, or calling attention to products he or she has previously purchased. There was a time when personalization was so expensive that it could cripple your ROI. But today’s technology has made print personalization easier and more affordable. Contact us to learn about what new options are available.  Its effective. A recent ExactTarget study conducted by Ball State University revealed that while e-mail plays a vital role in marketing communications, direct mail is still a dominant, prominent purchase driver for different types of customers. In some cases, 70% to 90% of survey respondents made a purchase based on receiving direct mail — for all age groups. Direct mail doesn’t get caught in a spam filter!
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