Want to supercharge your SEO efforts? It’s time to look at Blogging.
It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, but it doesn’t help your SEO or make your website easier to find by a potential client or journalist. A blog updated weekly does. It doesn’t have to be pages long, it just needs to have around 200-500ish words so that Google can crawl and index those words as keywords for your site.
Even if you never get daily readers, keeping it updated for SEO alone is crucial to long-term success. But sharing your expertise, ideas and information via a blog can build trust and awareness in your brand. It is one of the best ways to drive consistent traffic to your website. Interesting articles that relate directly to your business can keep your customers engaged and interested in your products and services. The blog positions you as an expert in your area, can be a place for people to pick up tips and suggestions and learn about what’s going on in your industry. The ultimate goal with the blog is to become the go-to place people visit when they want to find out about your industry.
Want to give it a go?
Here are 8 steps to blog writing that will help you organize your task at hand.
Step 1: Understand your audience. Who are your customers? What are they interested in?
Step 2: Start with a topic and working title. It’s helpful to make a list of all potential possible articles. Then you can tackle them one at a time.
Step 3: Write an intro (and make it captivating).
Step 4: Organize your content.
Step 5: Grab a cup of coffee (or tea) and…Write!
Step 7: Insert a call-to-action (CTA) at the end. Tell the readers what to do next to get more information.
Step 8: Optimize for on-page SEO. Include tags, images and links.
If blogging just doesn’t find its way on your weekly to-do list you can enlist the help of a marketing agency. For instance, at SIY Communications we have professional writers with years of research experience and can craft highly relevant, compelling articles weekly to keep your blog fresh and frequently visited. We can also promote each new blog post via your social media channels to help even further with SEO push efforts.