When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send.
• Segment: Separate your contacts into different lists based on their interests.
• Simplify: Don’t try to say too much in your emails. Stay focused on one main action.
• Send: Send a series of emails to remind subscribers to take action.
Approaching email marketing this way means you’re not relying on one message to do all the heavy lifting. You’re focused on getting the right messages to the right people at the right times.
We handle email marketing campaigns for a number of different clients, large and small from consumer to business to business. Need help crafting your email marketing strategy and its implementation? Contact us for a review of your goals and how we can help you reach them.