Whether you are an established brand or your business is just starting to take off, it is important that you define your voice and communicate with your audience in a meaningful and authentic way. We can help through brand strategy planning, writing and designing creative and compelling collateral regardless of the medium used.

How can we help?

We Are

Whether it’s a new logo or a new website, a trade show booth or an advertisement project you have, we develop creative ideas and then make them a reality.

Logos & Branding

We create strong, creative and consistent branding strategies and corporate identity packages.

Website Development

Using the latest platforms we develop beautiful, content rich and responsive sites for our clients. Our sites allow our clients to easily make their own content edits – no coding skills required.

Literature & Sales Tools

Effectively helping you communicate your products and services with brochures, data sheets, newsletters or direct mail development.

Print & Online Advertising

We create well-designed and compelling print or animated online ads to increase lead generation and traffic.

Pr Campaigns & Social Media

We develop successful client PR campaigns – gaining you valuable exposure in your market. We can also develop and execute a social media strategy.


And yes, we have fun!
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Our Services

  • Our Work
  • Our Process
  • Our Skills

Unlimited Possibilities

How you market your particular brand, product and/or service has so many options. We can work with you to craft a unique marketing strategy that works.

Quick & Easy to Work With

As a nimble, creative and flexible team we are always fast to respond and we can work under any deadline.

Updates & Support

All our websites are built so that you can easily make updates to the content – with just an internet connection. Find you need a little help? We are happy to assist you with training or making the modifications for you.

100% Responsive Design

Website development has come a long way. We create all our sites to be responsive for any device – desktop to smartphone, so that your message is clear and consistent across any platform.

Your Print Partner

We have developed great relationships with a number of printers, ensuring you get the best quality print job at the best price. From brochures to postcards to pens we’ve got you covered.

Clean & Modern Design

From logos to literature, an email blast campaign, to advertising and your website, our goals are to deliver clean, fresh, unique and modern designs that help communicate your brand.

Technical Writing

We have experience in many industries and can help provide in-depth content and technical writing for your projects.

Presentation & Event Support

Whether you are just looking for a template, or a complete full blown presentation we can help determine the content and the design & layout that will perfectly suit your audience.

Photography, Animations and Videography

The trend is away from words and onto visuals – stunning ones. Beautiful photography and videography can help educate your customer and elevate your brand. We’ve directed and produced many of these types of projects and would be happy to show you samples.

  • Brain Storming

    We’ll review the purpose and goals of your website, define your target audience and review the branding guidelines. We’ll review websites that you admire and review necessary functionality.

  • Planning

    We’ll create a complete sitemap and review what elements are required for each section of your site. We’ll work out a schedule and get ready to dive in!

  • Development

    With all the pieces in place now it’s time to design. We’ll work up 2-3 home page design options using your content, photos and design elements. Once a design you love is selected, we’ll move forward with the full build… we are almost there!

  • Launch

    Before launch we do a complete test of the website to make sure that all of the elements work properly to make sure the user experience is optimal. Then, once it’s all tested and finalized, it’s time to show the world! At this point we’ll review how you can edit your own site, future maintenance and enhancements along with any complimentary services that go well with new website launches.

We Are Professional

Marketing Strategies

We’ll work closely with you to make sure your marketing strategies will help you reach your goals. We can help determine what metrics are important and how you can help turn leads into delighted customers.

Creative and Design

Each member of our team has years of experience in the design field, a creative background and a shared love of great design.

Unlimited Possibilities

How you market your particular brand, product and/or service has so many options. We can work with you to craft a unique marketing strategy that works.

Awesome Fun

Marketing is FUN. We have a lot of fun with our projects – and it shows.

Our Skills

RGB, CMYK, PMS – don’t worry we know what all of that means and our expertise in the latest software programs will ensure your project is of the highest quality.

WordPress & Joomla based websites along with HTML, CSS and jQuery100%
InDesign, Quark and the Latest Creative Suite for Design/Graphics100%
Photoshop Expertise100%
All Microsoft Office Programs100%
0Years in business
0Websites built
0Team years of experience
0Cups of coffee


We build relationships. We take the time to understand, to educate and to really get to know our clients, and that separates us from the rest. Our ability to blend creativity, communication and technology is crucial to surviving the ever-changing landscape we happily navigate our clients through.

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We create digital and print experiences that help people connect with your brand or service. We make sure your brand is represented in a way that fits your personality and business goals while making it easy for your audience to use, connect with, and find.

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Our new website is well organized, gives the right balance of info, and really delivers who we are as a company. Thank you for getting it done so fast and being great to work with.

Dan S.
Dan S., VP of Operations

Andrea and S!Y Communications are an excellent investment for your marketing and communications related projects. Their creativity and resourcefulness are unmatched. I was very pleased with their work and would gladly hire them again when the need arises.

Scott M.
Scott M., Senior Manager

The graphics in the booth are stunning. They have drawn a lot of attention. People just constantly stop, stare and take a picture! Good stuff, thanks for your help.

Carl J.
Carl J., President
Direct Mail
Email Marketing
Public Relations
Social Media
Email Marketing

Email Tip – The 3S’s

May 10, 2017
When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send. • Segment: Separate your contacts into different lists based on their interests. • Simplify: Don’t try to say too much in your emails. Stay focused on one main action. • Send: Send a series of emails to remind subscribers to take action. Approaching email marketing this way means you’re not relying on one message to do all the heavy lifting. You’re focused on getting the right messages to the right people at the right times. We handle email marketing campaigns for a number of different clients, large and small from consumer to business to business. Need help crafting your email marketing strategy and its implementation? Contact us for a review of your goals and how we can help you reach them.

SPE 75th Campaign wins Campaign of the Year Award

May 5, 2017
It was a huge honor to have our work featured as Campaign of the Year for the SPE 75th anniversary at the recent Plastics News Marketing Summit. We worked with SPE (Society of Plastics Engineers ~ to develop goals of their campaign and then created the theme and tactics. The goals included promoting their 75th anniversary milestone, increasing brand awareness and raising the membership base by promoting the many benefits of SPE membership. First we developed a new 75th logo and tagline and incorporated it within all of their current promotional activities: website, ads, cover of Plastics Engineering magazine, social media posts, etc. We wanted to use video as a platform to promote the various benefits of SPE membership. So we held a photo entry contest where current SPE members answered a short 3 question survey regarding their personal benefits of membership and submitted photos of themselves in their work environment. From that we developed a video with the theme “SPE is ME” using the photo & comment entries from a strong cross section of members. Click here or the video box below to view.  The video and the entries we received are now promoted through their multiple channels: website (home page and membership page), email, print ads and social media.   SPE has so far received record number of views to their SPE is ME video, has seen a marked improved social media impressions and response and an increase in their membership. It was a creative campaign that was so much fun to work on! Let’s collaborate on YOUR winning marketing campaign! Contact Andrea to learn more.

A Special Email Marketing Offer for Chamber Members

March 21, 2017
Take advantage of the many benefits email marketing can offer your business. Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. But results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. We have a special email marketing offer for you – brought to you by the Newburyport Chamber of Commerce and S!Y Communications, Inc. Sign up with Constant Contact and save 20% with a 6 month pre-pay or save 25% with a 12 month pre-pay. Create your account here (you can start with a free trial). Then email the Constant Contact username you created to: and we’ll make sure your discount is applied when you create your paid account. Need help developing a successful email marketing campaign? Whether you need full execution of your email campaigns or just a bit of coaching contact us at S!Y Communications. As a Constant Contact Solutions Provider and 4 time winner of the Constant Contact All Star Awards we would love to work with you! 

Helpful Web Design Stats for 2017 to Deliver the Best User Experience

March 21, 2017
Web design sure has come a long way in the past few years. Today you need to keep a number of factors in mind. This infographic shares some interesting stats that will help you as you determine how to deliver the best online user experience for your visitors.  
Advertising Video

A video campaign can bring your marketing to life

January 17, 2017
An excellent way to tell your company’s story is through marketing videos.   They support your sales staff presentations with compelling information.   They enhance Search Engine Optimization (SEO) by attracting new online followers.   They motivate your employees by sharing strategic plans. And they bring in new leads by providing current and potential customers with new reasons to do business with your company. YOU CAN BE YOUR OWN BEST VIDEOGRAPHER.   We all recall a short time ago when making a “corporate video“ meant engaging a specialized video writer to research and draft a script and then engaging an experienced video company with videographers, studios and millions of dollars in equipment to produce a competent video.   No longer. Today, with virtually every employee carrying a smart phone with HD quality video capability and GoPro cameras everywhere, getting access to raw video footage could not be easier.   The job now is to collaborate with your marketing company to help you to develop a strategic plan for shooting and producing your videos and then to edit and distribute them for you. QUALITY MATTERS.   Virtually all industries, probably including many of your competitors, are making videos to grow their business.   Studies have shown that the vast majority of marketers agree that video provides the best marketing tool.   And you don’t need to have a large marketing staff to do it. But you do need to do it right. Studies also have shown that a majority of consumers react negatively to poorly produced videos.   You have built your company on quality products and services, and you need a quality video that will make that point. A VIDEO IS WORTH MANY THOUSAND WORDS. Online, videos receive three times more clicks than articles not using video.   A picture is worth a thousand words and a video is worth many times more than that.   If you are looking for customer leads through your website and you only have words and still pictures on it, you are missing an opportunity.   Companies that place videos right on their landing page have reported a several-fold increase in direct contacts from potential customers. VIDEOS ARE CREDIBLE.   Videos greatly impact the way your audiences view your company’s integrity and credibility.   They educate your customers and prospects about what you do and how you do it.   They help to make you and your company appear to be experts or spokesmen for the industry that you represent. “How to” videos that show how one of your customers greatly improved their process by using your product or service are winners. Viewers always give the highest score to customer endorsements that also show how the customer benefitted by working with your company.  Three quarters of millennials look for videos to answer their questions. FREQUENCY AND CONSISTENCY.   One of the newest successful techniques for regular communications with your marketplace is “vlogs”: video blogs.   These are short video stories produced on a steady schedule, perhaps as often as weekly, for your website. They don’t have to be very complicated but they

Understanding the Engagement Marketing Cycle

November 22, 2016
Let’s walk through the Engagement Marketing Cycle and apply it to our real lives, and how it can help in your strategy. So you have a business. Whether it’s a brick and mortar place or an office or even virtual, this is your business. It starts when people come and do business with you and they have a great “wow” experience with you. We all know they are going to tell two friends or 10 friends or whatever if it is a bad experience. But the same is true in reverse. While they are still in your store or place of business, or soon after you have interaction, you should entice them to stay in touch. Ask them to join your “croissant of the month” club or tell them your email subscribers get 10% off every time – however you want to do it, get the contacts in. Now, engage. Send emails, post on Facebook, tweet, make it human, make it real, be yourself. Also make sure you are giving them ways to tell friends easily – with the social share bar and by ASKING. Those people come back – did you know that a repeat customer spends on average 67% more than a new one? They bring friends, people learn about you on social media through continued engagement and NEW customers arrive – on their own or with those happy, engaged customers. Now you have another chance to deliver a “wow” experience and to keep the cycle going. This grows over time. It starts small, but it begins to take hold and you realize that you know your customers. You are authentically engaging with them. That drives more people to your place, and the cycle continues to feed itself. Do you need help crafting the strategy and the communication tools to help you reap these benefits? Contact us for more information on how we can help you put a program together that will fuel this cycle.  

Why Blog?

October 25, 2016
 Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, but it doesn’t help your SEO or make your website easier to find by a potential client or journalist. A blog updated weekly does. It doesn’t have to be pages long, it just needs to have around 200-500ish words so that Google can crawl and index those words as keywords for your site. Even if you never get daily readers, keeping it updated for SEO alone is crucial to long-term success. But sharing your expertise, ideas and information via a blog can build trust and awareness in your brand. It is one of the best ways to drive consistent traffic to your website. Interesting articles that relate directly to your business can keep your customers engaged and interested in your products and services. The blog positions you as an expert in your area, can be a place for people to pick up tips and suggestions and learn about what’s going on in your industry. The ultimate goal with the blog is to become the go-to place people visit when they want to find out about your industry. Want to give it a go? Here are 8 steps to blog writing that will help you organize your task at hand. Step 1: Understand your audience. Who are your customers? What are they interested in? Step 2: Start with a topic and working title. It’s helpful to make a list of all potential possible articles. Then you can tackle them one at a time. Step 3: Write an intro (and make it captivating). Step 4: Organize your content. Step 5: Grab a cup of coffee (or tea) and…Write! Step 7: Insert a call-to-action (CTA) at the end. Tell the readers what to do next to get more information. Step 8: Optimize for on-page SEO. Include tags, images and links.   Help! If blogging just doesn’t find its way on your weekly to-do list you can enlist the help of a marketing agency. For instance, at SIY Communications we have professional writers with years of research experience and can craft highly relevant, compelling articles weekly to keep your blog fresh and frequently visited. We can also promote each new blog post via your social media channels to help even further with SEO push efforts. If you are interested in boosting your website traffic and connecting with your customers more deeply, contact us today to learn more about our professional blog post services.
Email Marketing News

Andrea Siy highlighted in Constant Contact Newsletter

October 18, 2016
It is such an honor to be highlighted in the Constant Contact Solutions Provider newsletter today… We take great pride in the results of the email marketing services we provide our clients. Want to learn more about the benefits of email marketing and tips to create/improve your campaigns? Join me in my upcoming presentation at the Newburyport Chamber of Commerce on November 16th, 2016 from 7:30 – 9:00 am. Click here for the details! Here’s what I’ll be chatting about: Creating a successful email marketing campaign Why do so many companies employ email marketing?  Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in email marketing is the fantastic return on investment. For every $1 spent on email marketing, $44.25 is the average return on investment. A number of sources have suggested that this is better than any other platform. So with that said, I’ll be presenting some helpful information to help develop and refine your email marketing strategy. I’ll review:  – the many benefits of creating an effective email marketing campaign – specific tips on how you can create and improve your campaigns – examples of successful campaigns  Hope to see you there!
Social Media

Take Advantage of Social Media

August 25, 2016
When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business.   Usage of social media continues to grow and grow.   Not surprisingly over 90% of all 18-29 year olds are on social media daily but did you know that 77% of the age group 30-49 uses social media, as do 51% of 50-64 year olds*.   Even more than a third of 65 year olds and up are now on social media as well and all these numbers keep growing year after year. *Pew Research There are literally hundreds of social media outlets available today. But for the manufacturing/industrial industry the four that have the most positive influence on your business activity are Facebook, YouTube, Twitter, and LinkedIn.   But which ones you choose depend on your industry. For instance, if you are in the retail industry you’ll want to utilize Instagram, Pinterest and SnapChat. To be competitive and contemporary with social media, you need a competent content manager with a sound strategy for your content. You can find these specialists within your Marketing Agency, among free-lancers, or by developing your own internal social media capability. When you connect your business to social media, you want to make the best first impression that you can. Make it simple to contact you. Include easy to find links to your website, email address, phone number and blog if you have one.   Use a strong cover photo or graphic to support your message. Tailor your URL (internet address) to reflect your business name. This will help people to find you and improve your Search Engine Optimization (direct internet contacts). Add “like” and “follow” buttons to your website and other marketing materials so readers can connect easily with your social media and follow your progress. Social Media is interactive. It changes every day. Every minute.   When you commit to a social media strategy, you also have to commit to keeping your content fresh and engaging for your audience. Learn about your social media followers by looking at analytic features such as Facebook Insights to understand who is liking you, when they are online with your pages, etc. Identify text, photos and videos that put your best foot forward with the people you are reaching, and include those materials in your social media messages. There are several tools available to measure your performance on social media. is a free, versatile tool that lets you know every time your brand or keywords appear on online forums, new sites and blogs. provides weekly social media analytics reports and also offers publishing and engagement features. If you have not yet brought your company into the world of social media, there is no time like the present to get started. Use the above tips to begin and let us know if you need a little help.

SPE selects S!Y Communications, Inc. marketing agency for the 75th anniversary campaign

August 24, 2016
August, 2016 – SPE (Society of Plastics Engineers) has selected the agency S!Y Communications of Byfield, MA to assist them in the development of their 75th anniversary campaign. The RFP was sent out in June to 8 agencies with a request for a proposal to be accompanied by a 30 second video submission. “We received some excellent submissions but the creativity and passion that showed in the work submitted by S!Y Communications made them a clear choice to partner with,” said Russ Broome, Managing Director of the SPE. “We are excited about the direction and growth of our organization. Working with Andrea Siy and her team will help us achieve our goals for this momentous 75th anniversary year and beyond.” About SPE The objective of the Society is to promote the scientific and engineering knowledge relating to plastics. SPE is the largest, most well-known plastics professional society in the world. We are the professional “home” for nearly 20,000 plastics professionals around the globe. For more than 70 years, we’ve been the “go to” technical information, training, networking, and knowledge-sharing source for plastics professionals who want to advance in their knowledge and their careers. About S!Y Communications, Inc. The company was founded in 2003 by Andrea Siy, whose passion for her work is reflected in every project. Andrea has over 25 years experience in the marketing communications field, working in both agency and corporate environments. She has been a part of the plastics industry since the early 90’s working for injection molding and extrusion related companies. The agency specializes in clients within the plastics industry and includes a hands-on team of talented print and web designers. They combine strategic thinking and proven marketing techniques with a fresh, innovative and creative style. The agency offers a full range of marketing services that include: corporate branding and logos, brochures, websites, print and on-line advertising campaigns, video production, public relations campaigns, e-mail blast development, social media, trade shows and special events. The agency partners with their clients to develop integrated marketing solutions that set them apart in the competitive marketplace. She and her team are professional, reliable and consistently produce creative solutions that are on strategy, on time and on budget.

Al Cotton Joins S!Y Communications for Writing

August 15, 2016
Latest News! August 3, 2016 Andrea Siy, Founder and President of S!Y Communications, said today that she has added Al Cotton to the agency’s growing team.   He will provide additional technical, promotional and speech writing capabilities to Siy’s business, commercial and non-profit clients.    “I look forward to providing our clients with Al’s many years of experience in all types of business writing,” she said. “His involvement and knowledge of the plastics industry will particularly be beneficial to our many clients within that industry.” Al recently retired after 20 years as Director of Communications for Nypro A Jabil Company.   Previously he had been Communications Director for Norton Company and owned a regional publishing company in Central Massachusetts.   He has written hundreds of speeches and thousands of business and technical articles, news releases and business presentations.   He holds a bachelors’ degree from Dartmouth College and a master’s from the Boston University School of Communications. Other members of the S!Y Communications team include two designers, two web developers, a videographer and the ever-loyal UPS greeter “Eddie – the yellow lab”.
Public Relations

Harness the Power of PR

August 15, 2016
You have news – share it! When you plan your Marketing Communications program, consider including a Public Relations (PR) component. The most common form of PR is press releases.   Press releases are easy to prepare and can gain you thousands of readers in magazines and newspapers and millions of viewers on online media.   The only cost is the time to write your story, identify the editors who would be interested in it and send it!  The press folks call this “earned media” – free coverage that you earn through the power of your information. It is not advertising that you pay for. Press releases can be written by your Marketing Agency, in-house or by free-lance writers.   If you have a new product, a new application, new people, an expansion plan or particularly a meaningful customer story, you have the makings of a press release. The media is looking for news. As you plan your press release, remember that your first reader will be the editor who receives your news.   So what you are writing is a news release that is aimed at the editor. You want the editor to find it interesting enough to print it or place it online.   Public Relations people know this as the “Two-Step Theory of Communications.” If the editor does not like your release, you never will reach your intended readers. To make your press release work harder, add to it materials that will help the editor to write the final story.   Photos and charts always are welcome. If you have a company website that explains your company, include a link to it in your press release. If your industry has trade websites or technical websites that explain your business, put those links in also.   The more complete the information that you send, the more likely that your press release will be picked up. There is no more economical way to create a dialogue with your audience than through PR.   Developing a relationship with editors in your industry or your community will help you to reach customers and other supporters who can help your business grow. If you need help developing and/or sending your press releases out please contact us!
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