Social Media Strategy & Content and Blog Development and Deployment
The combination of blogging and regular social media activity allow you to maintain a constant presence and dialogue with your stakeholders (customers, prospects, employees and more). It will boost your online visibility and drive traffic to your website. The blog also feeds directly into a sound SEO strategy. It’s a place to formulate ideas and opinions, post imagery and videos, and tell the stories that build trust and awareness in your brand.
So how do they work, and work together? The blog positions you as an expert in your area, can be a place for people to pick up tips and suggestions and learn about what’s going on in the industry. The ultimate goal with the blog is to become the go-to place people visit when they want to find out about the industry you are in. Social media, on the other hand, is a place to publicize your blog and all of your other content. It’s one of the most powerful marketing tools of the modern age, giving your company a human voice.
Build trust in you and your brand
Position you as a thought leader
Allow you to offer useful advice and tips
Share industry news
Bolster your SEO
Provides valuable material for sharing on social media channels
Build your personality and voice
Engage with your audience
Add a new dimension to your business (e.g. visual)
If you know you want to do more with “content marketing” but are not sure where to start, contact us to schedule a no cost review of your current activity and potential opportunities. We can develop a full calendar and list of topics using provided key words/phrases that best fit your business. We can also help develop and publish your social media posts and blogs each month.