When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send. • Segment: Separate your contacts into different lists based on their interests. • Simplify: Don’t try to say too much in your emails. Stay focused on one main action. • [...]
It was a huge honor to have our work featured as Campaign of the Year for the SPE 75th anniversary at the recent Plastics News Marketing Summit. We worked with SPE (Society of Plastics Engineers ~ www.4spe.org) to develop goals of their campaign and then created the theme and tactics. The goals [...]