The partnership brings together two female-founded agencies to deliver bolder storytelling, data-driven marketing, and expanded multilingual reach across the Americas. 
Miami, FL – July 9, 2025 – Square Root Marketing, the independent marketing and public relations agency with regional operations across the Americas, has officially joined forces with Siy Communications, a Massachusetts-based full-service agency specializing in branding and marketing services for clients in the plastics and manufacturing industries.
This strategic move expands Square Root Marketing’s creative, digital, and operational capabilities while reinforcing its industry specialization. The combined agency will offer end-to-end marketing solutions – from brand development and digital execution to executive visibility, AI-powered content, and strategic communications – built to elevate reputation and accelerate growth.
“This marks a defining moment for Square Root Marketing, broadening our reach while staying true to our mission,” said Andrea Padilla, Founder & CEO of Square Root Marketing. “We’re thrilled to welcome Siy Communications into our team and combine strengths to deliver even greater value to our clients. Siy’s deep expertise in B2B and industrial sectors perfectly complements our creative and digital capabilities. Together, we’re uniting purpose, talent, and technology to deliver marketing that’s smarter, faster, and built for long-term impact.”
Founded in 2003, Siy Communications brings over two decades of experience developing high-performance marketing strategies, with a strong portfolio of B2B clients and a deep understanding of the plastics and manufacturing industries. Known for their creative precision and strategic execution, Siy has helped shape the voice of leading companies across the industrial space.
Key Benefits of This Partnership
This partnership brings together a larger, cross-functional team, broader geographic reach, and cutting-edge technology – enabling smarter, data-driven strategies that help clients grow, scale, and lead.
By uniting Siy’s deep sector expertise with Square Root Marketing’s creative and digital performance capabilities, the partnership unlocks new levels of agility, innovation, and precision. Clients will benefit from integrated programs spanning brand strategy, media relations, intelligent content, and analytics, resulting in more personalized, high-impact solutions aligned to their business goals.
“This partnership is about scale, strength, and shared vision,” said Andrea Siy, President of Siy Communications. “We’ve always believed in strategic, results-driven marketing – and now, with Square Root’s creative reach and digital innovation, we’re doubling down on that promise. Our clients will benefit from the best of both worlds: deep industry knowledge and bold, future-ready solutions.”
“Together, we are committed to delivering exceptional results and driving success for businesses,” Siy added. “We look forward to the opportunities this partnership will bring and are excited to embark on this journey together.”
With the addition of Siy Communications, Square Root Marketing deepens its ability to support companies in fast-evolving sectors – building brands that stand out, earn trust, and thrive in competitive markets.
This milestone marks a pivotal step in Square Root Marketing’s strategic vision – uniting two complementary forces to sharpen execution, expand reach, and double the agency’s ability to help B2B brands scale with confidence and deliver lasting impact.
About Square Root Marketing
Square Root Marketing is an independent marketing and public relations agency with offices in Miami, Boston, Medellín, and Mexico City. Founded and led by women, the agency thrives on a technology-driven approach, specializing in B2B creative marketing, public relations, and storytelling across more than 10 Latin American markets. Its expertise spans key sectors including tourism, spirits, technology, banking, and fintech. Notable clients include Marriott International, Diageo, Millicom Tigo, Mambu, Backbase, 2innovate, Teknor Apex, Reel Power, and Boston Group, among others.
In 2025, Square Root Marketing expanded its capabilities and presence in North America through an expanded relationship with SiY Communications, a U.S.-based agency with over 20 years of experience in brand strategy, public relations, digital marketing, and creative design.
The agency is also a proud member of IPREX, a global network of over 1,100 communications professionals in more than 100 cities worldwide, providing collaborative reach and insight-driven execution at scale. Square Root Marketing is renowned for pioneering flagship programs including the thought leadership platform BrandMe Up™, the strategic PR framework Public Square™, and the generative AI content solution SquareScribe™.
About Siy Communications
Siy Communications is a full-service marketing agency based in Byfield, Massachusetts. Founded in 2003 by Andrea Siy, the agency specializes in branding, design, digital marketing, and public relations for clients in the plastics and manufacturing industries.
With a focus on delivering strategic, results-oriented marketing solutions, Siy Communications is known for its creative excellence, deep industry knowledge, and long-standing partnerships with some of the leading companies in the sector. From logo and brand development to website design, trade show support, email campaigns, and public relations, the agency provides a comprehensive suite of services designed to help industrial B2B brands grow and thrive.
