Let’s walk through the Engagement Marketing Cycle and apply it to our real lives, and how it can help in your strategy. So you have a business. Whether it’s a brick and mortar place or an office or even virtual, this is your business. It starts when people come and do business with you and they [...]
Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, [...]
It is such an honor to be highlighted in the Constant Contact Solutions Provider newsletter today… We take great pride in the results of the email marketing services we provide our clients. Want to learn more about the benefits of email marketing and tips to create/improve your campaigns? [...]
When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business. Usage of social media continues to grow and grow. Not surprisingly [...]
August, 2016 – SPE (Society of Plastics Engineers) has selected the agency S!Y Communications of Byfield, MA to assist them in the development of their 75th anniversary campaign. The RFP was sent out in June to 8 agencies with a request for a proposal to be accompanied by a 30 second video [...]
Latest News! August 3, 2016 Andrea Siy, Founder and President of S!Y Communications, said today that she has added Al Cotton to the agency’s growing team. He will provide additional technical, promotional and speech writing capabilities to Siy’s business, commercial and non-profit clients. [...]
You have news – share it! When you plan your Marketing Communications program, consider including a Public Relations (PR) component. The most common form of PR is press releases. Press releases are easy to prepare and can gain you thousands of readers in magazines and newspapers and [...]
Why do so many companies employ email marketing? Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that [...]
Why you need a mobile friendly “responsive” website With 2.08 billion smartphone users predicted for 2016 and a recent study showing that 79% of responders have their smartphones with them on average of 22 hours a day, now is the time for every website to be mobile friendly. This [...]
It’s Leap Day and a fitting day to talk about my recent leap into public speaking. I had the honor and pleasure of speaking at the Plastics News Executive Forum that was held a couple weeks ago in Naples, FL. The Conference was attended by 200+ leaders (CEO and Presidents) within the plastics [...]