When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send. • Segment: Separate your contacts into different lists based on their interests. • Simplify: Don’t try to say too much in your emails. Stay focused on one main action. • [...]
It was a huge honor to have our work featured as Campaign of the Year for the SPE 75th anniversary at the recent Plastics News Marketing Summit. We worked with SPE (Society of Plastics Engineers ~ www.4spe.org) to develop goals of their campaign and then created the theme and tactics. The goals [...]
Take advantage of the many benefits email marketing can offer your business. Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. But results are [...]
Web design sure has come a long way in the past few years. Today you need to keep a number of factors in mind. This infographic shares some interesting stats that will help you as you determine how to deliver the best online user experience for your visitors. [...]
An excellent way to tell your company’s story is through marketing videos. They support your sales staff presentations with compelling information. They enhance Search Engine Optimization (SEO) by attracting new online followers. They motivate your employees by sharing strategic [...]