Latest News! August 3, 2016 Andrea Siy, Founder and President of S!Y Communications, said today that she has added Al Cotton to the agency’s growing team. He will provide additional technical, promotional and speech writing capabilities to Siy’s business, commercial and non-profit clients. [...]
You have news – share it! When you plan your Marketing Communications program, consider including a Public Relations (PR) component. The most common form of PR is press releases. Press releases are easy to prepare and can gain you thousands of readers in magazines and newspapers and [...]
Why do so many companies employ email marketing? Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. In the business world, results are arguably all that [...]
Why you need a mobile friendly “responsive” website With 2.08 billion smartphone users predicted for 2016 and a recent study showing that 79% of responders have their smartphones with them on average of 22 hours a day, now is the time for every website to be mobile friendly. This [...]
It’s Leap Day and a fitting day to talk about my recent leap into public speaking. I had the honor and pleasure of speaking at the Plastics News Executive Forum that was held a couple weeks ago in Naples, FL. The Conference was attended by 200+ leaders (CEO and Presidents) within the plastics [...]
With so much experience designing and printing direct mailers we thought we’d share with you some insight on creating a successful campaign. Write a great headline. If your headline doesn’t capture a reader’s attention, it doesn’t matter what else you’ve written, it won’t get read. The [...]
From one of the largest on-line advertiser in the world comes a printed and mailed direct mail campaign. Why – because it works. We design and print direct mailers for our clients every month. Here are just a few reasons they use direct mail: Direct mail allows you to access your target market [...]
CMYK, PMS, RGB… What does it all mean? We love color. It’s exciting – and fun to work with but if you’re a novice at creating marketing materials all the color jargon may be hard to figure out. If you’ve been around designers or printers at all, you’ve likely heard [...]