When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send. • Segment: Separate your contacts into different lists based on their interests. • Simplify: Don’t try to say too much in your emails. Stay focused on one main action. • [...]
It was a huge honor to have our work featured as Campaign of the Year for the SPE 75th anniversary at the recent Plastics News Marketing Summit. We worked with SPE (Society of Plastics Engineers ~ www.4spe.org) to develop goals of their campaign and then created the theme and tactics. The goals [...]
Take advantage of the many benefits email marketing can offer your business. Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. But results are [...]
Web design sure has come a long way in the past few years. Today you need to keep a number of factors in mind. This infographic shares some interesting stats that will help you as you determine how to deliver the best online user experience for your visitors. [...]
An excellent way to tell your company’s story is through marketing videos. They support your sales staff presentations with compelling information. They enhance Search Engine Optimization (SEO) by attracting new online followers. They motivate your employees by sharing strategic [...]
Let’s walk through the Engagement Marketing Cycle and apply it to our real lives, and how it can help in your strategy. So you have a business. Whether it’s a brick and mortar place or an office or even virtual, this is your business. It starts when people come and do business with you and they [...]
Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place, [...]
It is such an honor to be highlighted in the Constant Contact Solutions Provider newsletter today… We take great pride in the results of the email marketing services we provide our clients. Want to learn more about the benefits of email marketing and tips to create/improve your campaigns? [...]
When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business. Usage of social media continues to grow and grow. Not surprisingly [...]
August, 2016 – SPE (Society of Plastics Engineers) has selected the agency S!Y Communications of Byfield, MA to assist them in the development of their 75th anniversary campaign. The RFP was sent out in June to 8 agencies with a request for a proposal to be accompanied by a 30 second video [...]