Email Marketing

Email Tip – The 3S’s

May 10, 2017
When it comes to email marketing, there are three things you probably want to do more of: Segment, Simplify, and Send. • Segment: Separate your contacts into different lists based on their interests. • Simplify: Don’t try to say too much in your emails. Stay focused on one main action. •
News

SPE 75th Campaign wins Campaign of the Year Award

May 5, 2017
It was a huge honor to have our work featured as Campaign of the Year for the SPE 75th anniversary at the recent Plastics News Marketing Summit. We worked with SPE (Society of Plastics Engineers ~ www.4spe.org) to develop goals of their campaign and then created the theme and tactics. The goals
Email Marketing News

A Special Email Marketing Offer for Chamber Members

March 21, 2017
Take advantage of the many benefits email marketing can offer your business. Email marketing is inexpensive. It is flexible, offering infinite variation. It provides excellent analytics. It has a proven track record to continuously reach audiences of any size and interest. But results are
Infographics Website

Helpful Web Design Stats for 2017 to Deliver the Best User Experience

March 21, 2017
Web design sure has come a long way in the past few years. Today you need to keep a number of factors in mind. This infographic shares some interesting stats that will help you as you determine how to deliver the best online user experience for your visitors.
Advertising Video

A video campaign can bring your marketing to life

January 17, 2017
An excellent way to tell your company’s story is through marketing videos.   They support your sales staff presentations with compelling information.   They enhance Search Engine Optimization (SEO) by attracting new online followers.   They motivate your employees by sharing strategic
Email Marketing Social Media

Understanding the Engagement Marketing Cycle

November 22, 2016
Let’s walk through the Engagement Marketing Cycle and apply it to our real lives, and how it can help in your strategy. So you have a business. Whether it’s a brick and mortar place or an office or even virtual, this is your business. It starts when people come and do business with you and they
Blog Website

Why Blog?

October 25, 2016
 Want to supercharge your SEO efforts? It’s time to look at Blogging. It doesn’t matter if you hate writing and you have plenty of Twitter, Instagram or Facebook followers – blogging has become a critical part of a strong on-line strategy. Social Media is important and has its place,
Email Marketing News

Andrea Siy highlighted in Constant Contact Newsletter

October 18, 2016
It is such an honor to be highlighted in the Constant Contact Solutions Provider newsletter today… We take great pride in the results of the email marketing services we provide our clients. Want to learn more about the benefits of email marketing and tips to create/improve your campaigns?
Social Media

Take Advantage of Social Media

August 25, 2016
When reaching out to your markets, customers, potential or existing employees, your community, even the financial institutions, social media can give you direct contact with the people who make a difference to your business.   Usage of social media continues to grow and grow.   Not surprisingly
News

SPE selects S!Y Communications, Inc. marketing agency for the 75th anniversary campaign

August 24, 2016
August, 2016 – SPE (Society of Plastics Engineers) has selected the agency S!Y Communications of Byfield, MA to assist them in the development of their 75th anniversary campaign. The RFP was sent out in June to 8 agencies with a request for a proposal to be accompanied by a 30 second video
News

Al Cotton Joins S!Y Communications for Writing

August 15, 2016
Latest News! August 3, 2016 Andrea Siy, Founder and President of S!Y Communications, said today that she has added Al Cotton to the agency’s growing team.   He will provide additional technical, promotional and speech writing capabilities to Siy’s business, commercial and non-profit clients.
Public Relations

Harness the Power of PR

August 15, 2016
You have news – share it! When you plan your Marketing Communications program, consider including a Public Relations (PR) component. The most common form of PR is press releases.   Press releases are easy to prepare and can gain you thousands of readers in magazines and newspapers and